Why the same label shape?
Utilizing the same label shape for all of the Switchback Brewing Co. beer offerings solved numerous problems:
Amortizes investment / Custom labeling heads (or label applicators) are expensive (5 figures), so their cost needs to amortize over time.
Production efficiency / the same label heads mean thats one area of the line that doesn’t need major attention when different products are packaged.
Brand consistency at retail / a known shape is as powerful as a color or logo when consumers are scanning a shelf or cold case.