Boston digital consultancy Archetype gets a rebrand that’s a standout among the competition and an inspiring invitation to prospects.

Archetype came to Interrobang with the goal of updating their brand to better communicate the caliber and breadth of services they provide, showcase the company as top tier in the industry, and effectively connect with their target audiences. Working with Archetype’s leadership and marketing teams, Interrobang developed an updated brand strategy which informed the creation of a new brand direction, including a sub-branding design system for the company’s core service areas. Interrobang supported Archetype in the rollout of the brand and provided training on the use of templates designed for in-house rollout. This work aligned the business and brand while setting Archetype up to stand out competitively and inspire client connection.

Services Provided / Brand strategy, logo design, brand identity design, sub-branding design system design, icon design, eBook design, website design, stationery system design, presentation and social media templates, print + digital marketing collateral design, brand asset management, brand guidelines