Service Overview

Fractional Creative Direction

Can you imagine 30 years of branding and design expertise guiding and building your start up, growing, or evolving brand? Fortunately you don’t have to.

Interrobang’s Fractional Creative Direction solution pairs proven creative leadership and design expertise with your business—meeting you where you are and leveling up together.

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1 / Who are Fractional Creative Direction Services for?

For founders of consumer brands… You’re starting, growing, or evolving—all critical times when brand expertise and design excellence can make all the difference. Our Fractional Creative Direction services bring brand guidance, creative direction, design, and management to your brand ensuring all touch points hit the mark and you stay on target.

2 / What are the benefits?

Interrobang’s Fractional Creative Director Services’ mean comprehensive branding + design leadership, guidance, project oversight, and hands-on design support by seasoned experts.

And that means…

an end of overwhelm and exhaustion from wearing too many hats
relief that pros with deep experience are looking out for your brand
confidence in your brand’s path
shifting out of reactivity to building your brand, thoughtfully, intentionally, and authentically
no longer feeling stuck because objective feedback now supports next steps

It also means you benefit from:

Support / Expertise that supports both leadership and creative teams, bridging gaps, and opening space for other important things on your list.

Consistency / Experts at the helm, seeing the big picture and guiding your brand with consistency, clarity, and quality at every stage.

Flexibility / The services and support you need, right-sized for your business.

Efficiency / Director-level expertise and support without the commitment or overhead that comes with a full-time role.

Nimbleness / On-call, at the ready, responsive help when needed. You toss. We catch. Every time. On time.

3 / What will Fractional Creative Direction look like for my brand?

It looks like a custom-built scope of leadership, strategic branding, and design services informed by your specific needs and goals. This is high-level creative direction, right-sized for your business. Services may include the following:

Leadership

Bridging gaps between leadership, marketing/creative teams, and external partners

Ensuring creative deliverables, designed by us or team members, support business objectives, marketing initiatives, and short/long-term brand goals

Guiding thoughtful project execution with consistency, clarity, and quality at every stage

Developing strategies that align brand vision and creative direction

Applying Interrobang’s deep experience and cross-industry expertise to discover opportunities, flag concerns, navigate challenges

Branding

Brand Development / Brand Assessment, Brand Strategy & Development, Rebranding, Logo & Identity System Design, Rollout & Implementation, Brand Management, Brand Guidelines

Brand Management / Ensuring teams have the brand assets and guidance they need, that projects are executed on target, managing brand assets as projects evolve, and updating brand guidelines as new assets are created

Design

Print Design / Stationery systems, marketing communications, advertising, catalogs, posters, publications, event materials, in-store materials, environmental and exterior signage, branded promotions, and displays

Packaging Design / CPG packaging, POP, in-store displays, banners, shelf talkers, product branding, custom product labels, expandable packaging systems, and sustainable packaging

Digital Design / Comprehensive Squarespace website design (including e-commerce), digital marketing communications, infographics, icons, and presentations for business and events

Art Direction

Creative Teams / Reviewing and providing feedback on projects to ensure alignment with brand vision, standards, and goals

Photo/Video Production Coordination + Art Direction / Developing shoot style guides, shot lists, model searches, prop-creation, building creative production teams, and providing art direction at shoots

Management

Project Management / Coordinating communication, monitoring progress, maintaining attention to detail, and stepping in wherever needed to keep projects moving forward smoothly, efficiently and cohesively

Production Management / Sourcing production partners, production coordination, proof reviews, press checks, scheduling/delivery oversight

Let’s talk about how Fractional Creative Direction can help you.

Fractional Creative Direction

Can you imagine 30 years of branding and design expertise guiding and building your start up, growing, or evolving brand? Fortunately you don’t have to.

Interrobang’s Fractional Creative Direction solution pairs proven creative leadership and design expertise with your business—meeting you where you are and leveling up together.

1 / Who are Fractional Creative Direction Services for?

2 / What are the benefits?

Interrobang’s Fractional Creative Director Services’ mean comprehensive branding + design leadership, guidance, project oversight, and hands-on design support by seasoned experts.

And that means…

an end of overwhelm and exhaustion from wearing too many hats

relief that pros with deep experience are looking out for your brand

confidence in your brand’s path

shifting out of reactivity to building your brand, thoughtfully, intentionally, and authentically

no longer feeling stuck because objective feedback now supports next steps

It also means you benefit from:

Support / Expertise that supports both leadership and creative teams, bridging gaps, and opening space for other important things on your list.

Consistency / Experts at the helm, seeing the big picture and guiding your brand with consistency, clarity, and quality at every stage.

Flexibility / The services and support you need, right-sized for your business.

Efficiency / Director-level expertise and support without the commitment or overhead that comes with a full-time role.

Nimbleness / On-call, at the ready, responsive help when needed. You toss. We catch. Every time. On time.

3 / What will Fractional Creative Direction look like for my brand?

It looks like a custom-built scope of leadership, strategic branding, and design services informed by your specific needs and goals. This is high-level creative direction, right-sized for your business. Services may include the following:

Leadership

Bridging gaps between leadership, marketing/creative teams, and external partners

Ensuring creative deliverables, designed by us or team members, support business objectives, marketing initiatives, and short/long-term brand goals

Guiding thoughtful project execution with consistency, clarity, and quality at every stage

Developing strategies that align brand vision and creative direction

Applying Interrobang’s deep experience and cross-industry expertise to discover opportunities, flag concerns, navigate challenges

Branding

Brand Development / Brand Assessment, Brand Strategy & Development, Rebranding, Logo & Identity System Design, Rollout & Implementation, Brand Management, Brand Guidelines

Brand Management / Ensuring teams have the brand assets and guidance they need, that projects are executed on target, managing brand assets as projects evolve, and updating brand guidelines as new assets are created

Design

Print Design / Stationery systems, marketing communications, advertising, catalogs, posters, publications, event materials, in-store materials, environmental and exterior signage, branded promotions, and displays

Packaging Design / CPG packaging, POP, in-store displays, banners, shelf talkers, product branding, custom product labels, expandable packaging systems, and sustainable packaging

Digital Design / Comprehensive Squarespace website design (including e-commerce), digital marketing communications, infographics, icons, and presentations for business and events

Art Direction

Creative Teams / Reviewing and providing feedback on projects to ensure alignment with brand vision, standards, and goals

Photo/Video Production Coordination + Art Direction / Developing shoot style guides, shot lists, model searches, prop-creation, building creative production teams, and providing art direction at shoots

Management

Project Management / Coordinating communication, monitoring progress, maintaining attention to detail, and stepping in wherever needed to keep projects moving forward smoothly, efficiently and cohesively

Production Management / Sourcing production partners, production coordination, proof reviews, press checks, scheduling/delivery oversight

Let’s talk about how Fractional Creative Direction can help you.

Schedule a free consultation to talk about your brand and how we can help.

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