Branding, sub-branding, packaging, display, and more — a long-term, soup to (beer) nuts relationship with Switchback Brewing Co.

Since developing the company’s identity in 2002, Interrobang provided brand strategy and design for Switchback Brewing Co. products and select marketing materials through 2018. We created tap handles, coasters, pub glasses, bottle labels and case boxes, can designs, signage, banners, select branded apparel, and wraps for delivery vehicles of all sizes. Since 2018, our primary design services have been focused on core, seasonal, and brewery exclusive packaging for Switchback’s beers and spirits, successfully branding all their consumer offerings regardless of the industry’s twists and turns.

Services Provided / Logo design, brand identity design, point-of-sale design, tap marker design, bottle label design, can label design, printed can design, vehicle branding, branded apparel, brand asset management, print materials, advertising, brand guidelines