When Dak Bar was ready to go national, we helped them shine with a revamped brand strategy & refresh, updated marketing materials, and a new packaging design system.

Dak Bar had their eye on national expansion and worked with Interrobang to help set themselves up for success. The project started with brand strategy development and led to a minor evolution of Dak Bar’s branding that also made it more functional, including creating a unifying design system for their beloved flavor mascot illustrations and refining the color palette with flavor expansion in mind. This work led to the strategic design of new bar packaging, cartons, and marketing materials. The resulting work elevated the existing Dak Bar brand, carried forward brand equity, made them market ready — and yielded an immediate increase in sales upon launch.

Services Provided / Brand strategy, brand evolution, packaging system design, print marketing materials, displays and signage