Smart growth goals need smart creative vision. Interrobang’s brand expansion puts Hanover CBT on an upward path.

Interrobang developed the branding for Hanover CBT when they first formed and we’ve provided ongoing design support over the years. A recent expansion of services prompted the desire to update their branding and marketing approaches to support new and specific growth goals. Because the client still strongly connected with their original identity, the challenge was not to reinvent the brand, but refine and elevate it. The rebrand goals were to clearly communicate the level of service they provide, which would in turn foster easier and more meaningful client connections. That meant finding a thoughtful balance between old and new.

To support this evolution, we supported Hanover CBT in expanding the creative team to include SEO and digital marketing expertise. Working collaboratively with the management team, we broadened the brand identity by expanding the color palette, updating typography, and curating photography that feels grounded, calm, and inviting, yet fresh and vibrant. We developed design strategies and materials for print and digital marketing, established guidelines for stock imagery, managed brand assets across multiple platforms. These efforts culminated in a refreshed life to a loved-brand. Still them, but visually elevated and strategically positioned to support continued growth.

Services Provided / Brand guidance, creative team building, brand evolution, brand management, graphic design services for print, website, and digital marketing