Smart growth goals need smart creative vision. Interrobang’s brand guidance and brand evolution puts Hanover CBT on an upward path.

A recent expansion of services prompted Hanover CBT’s desire to update their branding and marketing approaches with a goal of communicating the level and breadth of services they provide and fostering easier and more meaningful client connections. Because the Hanover CBT still strongly connected with their original identity, also designed by us, the challenge was not to reinvent the brand, but how to refine and elevate it. That meant finding a thoughtful balance between old and new.

The work included a brand identity expansion — broadening the color palette and curating photography that feels grounded, calm, and inviting, yet fresh and vibrant. Website updates addressed their goals with visual and content updates, and added marketing functionality. We also developed design systems for print and digital marketing, established guidelines for stock imagery, and managed brand assets across multiple platforms. These efforts culminated in a refreshed life to a loved-brand. Still them, but visually elevated and strategically positioned to support continued growth.

Services Provided / Brand guidance, creative team building, brand evolution, brand management, graphic design services for print, website, and digital marketing