Like Backus Distillery, our branding, packaging, and website work capture a spirit that’s deliciously distinct.

In what may be the most planned out of long-term projects, Backus Distillery Bourbon contacted Interrobang a full 14 months before their inaugural bourbon was going to market (it had already been aging for 2.5 years...). Working directly with Owner and Master Distiller, Luke Backus, Interrobang developed the logo, brand identity design, and labeling system for his 4 year old, straight bourbon whiskey that is fermented, distilled, barreled, aged, and bottled in Westfield, Vermont. We were integral in devising and designing the base structure for the numbering system for each vintage, barrel, and alcohol by volume when bottled, ensuring this hand-applied system was compliant with all local and federal requirements. We were involved in the research and specification of label stocks, finishing, and necessary file preparation to keep the project on budget and schedule. With the design of the brand's website and collateral materials, Interrobang provided all the necessary, distinctive tools for Backus Distillery Bourbon’s successful release.

Services Provided / Logo design, brand identity design, package design, website design, print + digital marketing collateral design, brand guidelines, brand asset management