CASE STUDY

Primary Care Health Partners

Interrobang designs R3 Medical Media’s patient and physician guides—a product designed to support and protect patients and physicians.

R3 Medical Media’s surgical guides enable physicians to walk through the details of surgeries, reviewing the procedure itself, what to expect during recovery, and red flags to watch out for. The guides help patients feel supported and well educated about their upcoming procedures and create a document that ensures critical information is covered, thereby reducing malpractice risks. The guides feature highly detailed medical illustrations and a design approach that make complex medical situations and terminology accessible and understandable to a wide range of patients and their caregivers. In addition to R3 Medical Media’s core product line, Interrobang designed customized and co-branded guides and support materials for Pfizer’s Celebrex and Viatris’ Arixtra which support patients having these surgeries.

Services Provided / Provider and patient publication design, sales and presentation materials, customized print tool development and design

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