Is Dak Bar’s new brand art element a tree ring? A water ripple? A sun? Yes.

Along with updating Dak Bar’s branding, color palette, and flavor mascot design, we added a concentric rings art element that can be utilized many ways. On the bar packaging, the rings are a sun rising behind the flavor mascots. They can also be used as tree rings or a water ripple making it a nicely flexible, functional brand asset that they can have fun with. The tree rounds used in packaging and ingredient photos are an intentional extension of this artwork — because when it comes to brand application, everything is connected and purposeful.