Service Overview
Fractional Creative Director Services
1 / Who are Fractional Creative Director Services for?
Well, they’re for you—you creator, trailblazer, and big thinker. These services are for brands like yours that are starting, growing, or evolving—critical times when knowledgable expertise and design excellence can make all the difference.
Interrobang’s Fractional Creative Director Services’ mean comprehensive branding + design leadership, guidance, project oversight, and hands-on design support by seasoned experts.
And that means…
an end of overwhelm and exhaustion from wearing too many hats
relief that pros with deep experience are looking out for your brand
confidence in your brand’s path
shifting out of reactivity to building your brand, thoughtfully, intentionally, and authentically
no longer feeling stuck because objective feedback now supports next steps
2 / And what are the benefits?
It also means you benefit from:
Support / Expertise that supports both leadership and creative teams, bridging gaps, and opening space for other important things on your list.
Consistency / Experts at the helm, seeing the big picture and guiding your brand with consistency, clarity, and quality at every stage.
Flexibility / The services and support you need, right-sized for your business.
Efficiency / Director-level expertise and support without the commitment or overhead that comes with a full-time role.
Nimbleness / On-call, at the ready, responsive help when needed. You toss. We catch. Every time. On time.
3 / What will Fractional Creative Direction look like for my brand?
For starters, it will look like a custom-built scope of leadership, branding, and design services informed by your specific needs and goals. Services may include:
LEADERSHIP that…
Bridges gaps between leadership, marketing/creative teams, and external partners
Ensures creative deliverables, designed by us or team members, support business objectives, marketing initiatives, and short/long-term brand goals
Guides thoughtful project execution with consistency, clarity, and quality at every stage
Develops strategies that align brand vision and creative direction
Applies Interrobang’s deep experience and cross-industry expertise to discover opportunities, flag concerns, navigate challenges
BRANDING SERVICES
Brand Development / Brand Assessment, Brand Strategy & Development, Rebranding, Logo & Identity System Design, Rollout & Implementation, Brand Management, Brand Guidelines
Brand Management / Ensuring teams have the brand assets and guidance they need, that projects are executed on target, managing brand assets as projects evolve, and updating brand guidelines as new assets are created
DESIGN SERVICES
Print Design / Stationery systems, marketing communications, advertising, catalogs, posters, publications, event materials, in-store materials, environmental and exterior signage, branded promotions, and displays
Packaging Design / CPG packaging, POP, in-store displays, banners, shelf talkers, product branding, custom product labels, expandable packaging systems, and sustainable packaging
Digital Design / Comprehensive Squarespace website design (including e-commerce), digital marketing communications, infographics, icons, and presentations for business and events
ART DIRECTION SERVICES
Creative Teams / Reviewing and providing feedback on projects to ensure alignment with brand vision, standards, and goals
Photo/Video Production Coordination + Art Direction / Developing shoot style guides, shot lists, model searches, prop-creation, building creative production teams, and providing art direction at shoots
MANAGEMENT SERVICES
Project Management / Coordinating communication, monitoring progress, maintaining attention to detail, and stepping in wherever needed to keep projects moving forward smoothly, efficiently and cohesively
Production Management / Sourcing production partners, production coordination, proof reviews, press checks, scheduling/delivery oversight
4 / How does it work?
It starts with a conversation to learn more about you.
Then we identify the level of support that’s a fit for you, the service term (6 months-1 year), and monthly fees.
Once that housekeeping is in order, we get to work. Like any Interrobang project, Creative Direction means working closely with you, transparently, collaboratively with regular check ins to ensure team alignment and progress towards goals.
