Why use stock photography for your digital marketing when you can have a custom design solution?
This custom design system for Archetype uses a grid-based, tangram-like design system to create distinctive compositions for their e-book covers. Paired with service area color and icon systems, this approach allows the company to create unique cover designs that are easily distinguished not only from each other — but also from competitor’s materials. This comprehensive and entirely custom direction is easily expandable and gets Archetype away from over-used stock photography approaches and is 100% theirs.