Your spirit is in the barrel. The clock is already running.
Everything that has to happen between today and your first bottle on a retail shelf — in order with the deadlines nobody tells you about.
12-Month Countdown To Shelf
The Spirits Naming Gauntlet
with Scorecard
Run your name through this before a lawyer or the TTB kills it.
Twelve pass/fail filters. Three gates. Any name that survives all twelve has earned a trip to trademark counsel. Any name that doesn’t just saved you the print run, the glass order, and the rebrand.
