Mark has a specific interest in helping start-up businesses launch their brands and aiding established brands in evolving to achieve desired growth and success.
As a Design Director with Jager Di Paola Kemp Design, Mark’s team was responsible for Burton Snowboard’s RED and Backhill brands, smartFUEL athletic energy products, Merrell Footwear, Champion Jogbra, STX Lacrosse, SONY, and Dakin Farm accounts. Mark’s work for Dakin Farm laid the foundation of the marketing the company is still utilizing today for their catalog and retail store.
Since forming Interrobang in 1997, Mark has lead branding efforts for Symbol Technologies’ Out-of-Box Brand Essence initiative, Switchback Brewing Co., and TDK Electronics’ North American Optical Media retail presence, Gardener’s Supply, Vermont Public Radio, Dealertrack, and others. Mark’s retail packaging expertise helped TDK Electronics reach a brand equity value of $300M prior to its sale to Imation, and Switchback Brewing expand from Vermont to all New England in the last six years.
Mark earned a BFA in Graphic Design from the Philadelphia College of Art (now UArts), attended the Yale Summer Program in Graphic Design in Brissago, Switzerland, and received his MFA in Design from the Cranbrook Academy of Art in Bloomfield Hills, Michigan. Mark has taught design and typography and lectured on design history, typography, and print production at various colleges. He sits on the Board of Governors of We Are Family Foundation.
Lisa has successfully rebranded numerous non-profit organizations and corporations. Her expertise has helped her clients solve complicated and long-term marketing challenges. Known for her ‘steady hand and positive attitude,’ Lisa creates a sense of ease for her clients as she guides them through what they perceive as overwhelming projects. Her individualized and thoughtful process is known for bringing focus and creating brand strategies and marketing tools that solve problems and make a difference. Her work has enabled her clients to break through sales barriers, reach sales goals, increase fundraising success, resolve recognition issues, and more.
Since forming Interrobang in 1997, Lisa has lead branding efforts for Burton Snowboards, Autumn Harp, Renewable NRG Systems, The Emily Post Institute, Nova Natural, HOPE Works, ANEW Place, Steps to End Domestic Violence, and others.
Lisa has earned a BFA from Philadelphia College of Art (now UArts) and received her MFA from Cranbrook Academy of Art in Bloomfield Hills, Michigan. Lisa has taught drawing, design, and typography at Rhode Island School of Design, Northeastern University, and Eastern Michigan University.