strategic brand development + design
Interrobang has provided brand strategy and design for all of Switchback’s products and marketing materials since developing the company’s identity in 2002. All point-of-purchase [tap handles, coasters, pub glasses, etc.], bottle labels and case boxes, signage, banners, branded apparel and delivery vehicles have been developed by Interrobang. The studio functions as an adjunct Marketing Department, helping guide the brand through twelve plus years of steady growth, and the introduction of six new beers.
Switchback Brewing Co. is a Burlington, VT-based craft brewery founded in 2002. Locally owned and operated, the brewery has applied a slow and steady patience to both the development of new beers and its own continued growth. From the first pint of the company’s flagship Switchback Ale, through their many expansions [including the installation of a 1964 copper Brewhouse from Beerfelden, Germany] and the release of 6 additional Rotating Specials, Switchback has remained a local and New England favorite.
