Interrobang’s rebranding, print design, signage design, and brand guidelines work for global wind energy company, NRG Systems.
Interrobang’s work for NRG included rebranding and messaging development and the rollout of a new brand identity to stationery, invitations, corporate brochure, interior and exterior signage, banner displays, trade show materials, and more. An extensive brand guidelines document was created to support the company maintaining their new brand.
Interrobang was hired by Hinesburg, VT-based NRG Systems to evolve its vision, mission, messaging and overall brand identity to reenergize the 32-year old company and clearly differentiate it from a similarly named company. Additionally, they were interested in creating a brand that evoked positivity and inspiration, recaptured idealism in the wind industry that they felt had been lost, and reflected the values of a manufacturing company that is woman-owned. Interrobang worked with owner, Jan Blomstrann, members of the Executive Management Team, and various personnel within NRG and in their satellite offices around the globe [interviewing 25% of the company's employees] prior to the start of the design process to fully understand the scope and complexities of the project.
Renewable NRG Systems designs and manufactures decision support tools for the renewable energy industry. The company’s expertise spans both resource assessment products and wind plant optimization equipment such as turbine control sensors, Lidar, and condition monitoring systems. Found on every continent in more than 150 countries, Renewable NRG Systems’ customers include electric utilities, renewable energy developers, turbine manufacturers, consultants, and research institutes.
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Mark and Lisa do a superb job at what they do. We hired them for a complete rebranding effort, and I was continually impressed by their thoroughness, level of professionalism, out-of-the-box creative ideas, and finished product. Lisa and Mark had a personable style that was refreshing and relaxing, no matter if they were interviewing the owner or an individual contributor. They have an easy manner that was non-threatening and truly helped them extract the feeling they needed to understand what direction our brand needed to take. I whole-heartedly recommend them and would hire them again without a second thought. – Renewable NRG Systems