We believe your business is different from other businesses, even ones in your own industry, because it's defined by more than just your products or services. Your mission, people, experience, education, history, location, etc., all play a part in defining who you are as a company. Though you may share certain attributes with other businesses in your industry, your business is unique with its own needs, challenges and goals.
We create custom branding solutions based on this information. We assume nothing and learn as much as we can about you. This gives us a baseline to evaluate your goods and services, your audience and competition.
We start the brand development and graphic design process together with a clear understanding of your goals and your brand. We fulfill these goals, evolving existing elements, or starting down a new path toward a desired destination.
Sometimes your brand needs Evolution. Sometimes Revolution. We believe in both.
Smartly evolving an existing brand | Expanding into new areas, differentiating between newer competitors, connecting with new audiences, updating outdated or problematic brand elements.
The creation of a new brand | Defining your brand essence, effectively connecting your products/services with your audience.
A new vision for an existing brand | A new name, a new logo, a new mission that carries established equity forward with new energy.
Awards and Publications
Interrobang Design Collaborative’s work has been well recognized, winning awards from the AIGA, IDSA (Gold Award, Product Design), the American Center for Design 100 Show, Creativity, CREATE, ID Magazine, Type Director's Club, American Corporate Identity, and others.
Mark and Lisa’s work has appeared in numerous exhibitions including the “Type and Image” exhibit at the Design Museum in London, the “Identity for Letters” exhibit at the Center de Georges Pompideau in Paris, The Cranbrook Poster Show, and Soul Design.
Interrobang’s work has been published in Typography Now: the Next Wave, The Graphic Edge, Radical Graphics/Graphic Radicals, Information Design, Logo Lounge 3, Logo Lounge 6, Logo Lounge Master’s Library Volumes 1 – 4, Design Matters: Packaging, Best of Business Card Design 6 and 8, American Corporate Identity, Print, Emigre, Ray Gun, Graphis and EYE magazines, and numerous other publications.