Your product already did the hard part.
Let’s make the package match what’s inside.
In 12 minutes, see the packaging that took a draught-only Vermont ale to 43.5 million retail units, and the five-step process behind it.
HOW WE WORK
STEP 1 | DISCOVERY CALL
A 30–45 minute conversation to understand your product, your goals, and where your brand is currently holding you back.
STEP 2 | PROPOSAL
A structured proposal with three clearly defined engagement levels based on how deep you want to dig.
STEP 3 | SPARK Engagement
A 6–8 week deep collaboration to redefine your brand and deliver a complete system ready to launch.
A two to three hour workshop with you and your team, ending in a complete brand strategy that every design decision gets measured against.
| STRATEGY
Three flashboards to surface what you like and what you don’t, so we align on creative direction before design starts.
| PERCEPTION
Brand identity design: logo, colors, type, imagery, and how it all lives on your packaging.
| ADVANCE
| ROLLOUT
A 70 to 100 page brand guide showing how your brand shows up on the shelf and in the world.
A detailed handover of the guidelines and a brand toolkit with everything you need to launch.
| KICKOFF
Mark is absolutely wonderful to work with! From his level of professionalism to his warm personality, I can’t recommend him enough. He beat out a host of competition for my project and I am so glad to have had his help. Put him on your short list!
Luke Backus
Founder | Backus Distillery
Mark has been working with us since 2002 for all of our graphic design needs. From the beginning, his approach has been to really listen carefully and develop a deep understanding of us and our objectives, with the resulting work being both unique and an effective representation of our company ethos.
Bill Cherry
Founder | Switchback Brewing Co.
Interrobang Design Collaborative won a Platinum Global Crushie™ Award at the 2023 Craft Brewers Marketing Association for Switchback Brewing Co's. ’Cat Series of 16oz cans.
Label Design + Art Direction: Mark Sylvester
Cat Illustrations: Andrew Szurley
P.S.
If you're not sure whether this is for you, book the call anyway. The worst outcome is a 30-minute conversation that gives you a clearer plan than you walked in with.
Interrobang Design Collaborative, Inc. ©2026 | All Rights Reserved | interrobangdesign.com