CVAA desired a new comprehensive brand identity to help differentiate themselves from the many state agencies they interact with and support. CVAA had also grown in mission scope and size. Interrobang conducted several fact-finding meetings and presentations to the CVAA Board and key staff members to gain a clear picture of the organization’s strengths, weaknesses and core values. Interrobang provided brand strategy and developed the organization’s new identity and key messaging components. The chosen identity has been integrated into the design of the agency’s stationery, brochures, banners, newsletter, signage, web site and more.
CVAA educates, empowers, and supports seniors and their caregivers to live with independence and dignity. CVAA is the leader in promoting independence, dignity, and choice for all seniors. They empower seniors and their caregivers to use their voices, find solutions, and obtain services that help them lead the lives they choose.