Established in 2001, Dealertrack and its web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents, and aftermarket providers.
Interrobang has worked with Dealertrack since 2012 on a broad variety of projects across several of the company’s departments, including Finance and Insurance. Dealertrack has been involved in two acquisitions during our time working with them which led to changes in the company’s brand direction. Interrobang provides brand management and rollout services to implement these changes across numerous print and digital marketing collateral.
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Brand Implementation and Rollout (prior to acquisitions) | 2013
First Rebranding Implementation and Rollout | 2016-2017
Current Branding Implementation and Rollout | 2018-present