Design projects begin with a kick-off meeting to discuss project goals, requirements, and details. At this time, we hold a Q+A session to learn about the organization’s mission, history, present state, challenges, successes, goals, people, personality, markets, value, and more.
We research the industry, target audiences, competition, allies, and other influencing factors. This information, paired with what we learn in the Q+A session, guides our design approach.
We begin by developing three distinct design directions for review. Showing a broad range of options [A, M, Z; not 1a, 1b, 1c] helps us take a pulse to see what’s right for the client’s needs and goals, and what isn’t. They may have no idea what their design solution should look like, or there may be directions they haven’t considered. Our job is to develop a broad range of options for them to review. Their feedback guides the process.
We evaluate our design work throughout the design process to make sure it is a viable solution that communicates the client’s message and personality and will engage their audience. We don’t present anything that isn’t a viable solution, or that we wouldn’t be proud to have chosen. One design direction may immediately ‘hit the nail on the head,’ or elements from different options may resonate. In the case of the latter, we revise our work, based on client feedback, to create the final design. Finalizing the design typically takes one or two rounds of revisions.
Interrobang will source print and production vendors, procure estimates, and make printing and materials recommendations for design projects. We also supervise the production process to ensure headache-free results for the client.