We are often asked how we come up with our designs and if we ever have creative blocks. Here are some insights on creativity at Interrobang.
Time. Being creative requires time. We need time to sit with a project and simply mull it over for a while. Then we need time to make things. Time to step back and assess how they're working. Time to revise and evolve the designs before we show them to our clients. Have a project you're stuck on? Try giving it some time.
Clean. A clean space is a requirement for both of us when starting the day. Though once we get neck deep into the design process, things can get wonderfully messy. If we get stuck, we'll probably be cleaning again.
Make something, anything. When we are starting a design project the worst thing to do is stare at a blank screen or paper. So we make something, anything, and don't worry about how good or bad it might be. The act of making leads to the discovery of where to go.
Get away from it. Part of the natural process of creativity is hitting a point where you aren't sure what to do next. That's when it's time to take a break, put it away, put it out of your mind, and do something else for a bit. Looking at a project with fresh eyes is often all that's needed.
Get inspired. We have lots of books and online resources for design inspiration, but the things that inspire our work are often rooted in our client's industries, art, architecture, or nature. Look for inspiration and let it help direct your creativity.
These techniques are not just for designers. Try them out anytime you have a problem to solve.