We'd love this headline to be the beginning of a great joke but, in fact and in hindsight, it was a humorous studio event. Here's the story...
In 1987, a small group of central Vermonters began to think about a new approach to housing, community development, and social justice. "It was simple: lending local money locally, using our money in our community," remembers Larry Mires, now VHCB's administrative officer.
Since those early days, the scope of [VCLF's] lending has expanded to include community facilities, other nonprofits, child care programs large and small, and many other local businesses of all shapes and sizes. [VCLF's] business development and financial counseling programs ensure that our borrowers have the tools they need to succeed. The Loan Fund has continued to grow, thanks to [VCLF] investors' vision of a stronger, more inclusive, more just Vermont.
An Interrobang Studio Story
In 1990, we traveled to the Soviet Union and spent time in Moscow and Ukraine where we worked as Specialists-in-Residence for the traveling exhibit Design USA. The exhibit was produced by the United States Information Agency [USIA] and covered multiple facets of design in the States - car design, kitchen design, architecture, interior, graphic design, and more. For six weeks, about 10,000 people a day came through the exhibit. For many people, this was their first time meeting Americans and was their first real glimpse into life in the United States. Print Magazine printed Mark's report of our experience in 1991. The report was written as an aid for future Specialists-in-Residence.
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Interrobang has been working with Renaissance Information Systems [RIS] throughout the year on rebranding and website projects.
RIS is a local database development company that creates and maintains custom dynamic database systems that work the way businesses do. Founded by Carl Lorenston, RIS has been serving Vermont businesses since 1994.
Interrobang's work with RIS includes brand strategy and tagline development, logo design, and website design.
Interrobang has been working with Women Helping Battered Women over the past year on a name change and rebranding. WHBW revealed its new name, Steps to End Domestic Violence, and logo on June 23 at an event at St. Michael's College.
While deeply respectful of their current name and founding mothers, the organization felt they had outgrown their name and wanted it to be inclusive of who they are [not just women] and who they serve [anyone impacted directly or indirectly by domestic violence - regardless of gender, race, education, or economic status].
WHBW received a grant from St. Michael's College in 2015 for the renaming and rebranding work. Interrobang matched the grant amount in donated services. Interrobang has also designed the organization's new website, various digital and print collateral, and a detailed brand guidelines document for the new brand. The website can be seen at www.stepsVT.org.