Interrobang’s rebranding, messaging development, and graphic design work for nonprofit organization, CVAA.
Interrobang provided comprehensive brand strategy development, rebranding, and messaging development services to CVAA.
The new brand was applied to print and display materials including a stationery system, brochures, newsletters, signage, and banners. Staff was supported and trained on implementing the new brand on in-house developed materials.
CVAA was suffering from several brand-related issues. Donors were questioning why the organization was asking for contributions, thinking they were a state agency. Additionally, their audiences were not aware of CVAA’s connection with various programs which caused further confusion. The organization needed a new brand identity to differentiate themselves from state agencies and a comprehensive branding system to create awareness of their scope of work. The new brand also needed to acknowledge their growth, both in mission and size and address issues with messaging.
Interrobang conducted discovery meetings and presentations to board and key staff members to gain a clear picture of the organization’s strengths, weaknesses and core values. This informed the development of new messaging that focused on helping seniors live well, versus aging which by definition is quite negative. The new branding intentionally moves CVAA away from Vermont’s branding and provides a color, image, and tagline system to sub-brand programs. The welcoming and positive new brand direction serves to give seniors and their caregivers confidence and hope, and to inspire volunteers and donors to be involved with the organization.
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Lisa and the whole Interrobang team were great to work with. From beginning to end they exceeded our expectations and made an overwhelming project simple and stress free. Lisa’s steady hand and positive attitude was exactly what we needed to get the job done! Interrobang offered creative solutions and a great fresh look to help CVAA re-brand and re-invent its image and message. We felt like we were listened to and that Interrobang was committed to helping us reach our goals. Choosing Interrobang was the best choice we could have ever made. They ROCK! – CVAA