Interrobang has been working with Women Helping Battered Women over the past year on a name change and rebranding. WHBW revealed its new name, Steps to End Domestic Violence, and logo on June 23 at an event at St. Michael's College.
While deeply respectful of their current name and founding mothers, the organization felt they had outgrown their name and wanted it to be inclusive of who they are [not just women] and who they serve [anyone impacted directly or indirectly by domestic violence - regardless of gender, race, education, or economic status].
WHBW received a grant from St. Michael's College in 2015 for the renaming and rebranding work. Interrobang matched the grant amount in donated services. Interrobang has also designed the organization's new website, various digital and print collateral, and a detailed brand guidelines document for the new brand. The website can be seen at www.stepsVT.org.